The last session I’ll be at today is one highlighting the differences and advantages of location services vs. local search. This session should compliment some of the information heard earlier in the day about the changing landscape of mobile search. Speakers included: Gib Olander, Will Scott, Dylan Swift, and Chris Travers.
A few years ago I was on a Panel Discussion at the Online Marketing Summit and a question was asked of the panel “What is the future on online advertising ten years from now?” It honestly had marketing managers from IBM and Home Depot a little stumped. But I had an answer. The future on online advertising isn’t on your computer. It’s on your refrigerator, it’s in your car, it’s in the everyday devices that we use have could potentially have a hard drive and a wireless Internet connection.
I’ve been envisioning the car of the future for years, and not in a horsepower or miles per gallon sense. I envision hard drive space, processing power and wireless Internet connectivity as the automotive options of the future. The key to all of this becoming a reality is finding a safe way to integrate computer interaction with driving. The windshield is the only safe place to make this happen, and now it is becoming a reality. General Motors recently released details on an Augmented Reality Windshield.