Search Marketing Sage

One day late last week, my day started like any other day with checking E-mail and my Tweets.  Barry Schwartz aka @Rustybrick tweeted a Search Engine Round Table article about a situation that I was already aware of, but the idea of it finally hit home.  Yahoo is essentially going away this year for search engine marketers and the count down to its irrelevance has begun.

It’s far from a done deal, and there are more than a few potential obstacles in the deal actually getting approved, but sometime this year Yahoo as we know it will likely be gone (I’m betting much later in the year).

So the question has to be asked is all this work I’m doing to make Yahoo PPC accounts perform all for nothing?