Yahoo Search Marketing Desktop is Finally Here!
<< by Amanda Sides on March 5th, 2010
If any of you follow my posts, you are well aware of my frustrations that come with the Yahoo Marketing Solutions interface. I always think they should take notes from Google, or even their users, and more regularly perform updates to the interface to make search marketers’ lives much easier. Yahoo has listened to our frustrations and finally launched a desktop application. Just introduced this week, the Yahoo Search Marketing Desktop application will save you some time and frustration… at least until the YaBing collaboration happens…
Benefits of utilizing Yahoo Search Marketing Desktop…
A desktop application means faster execution of campaign management activities, so you spend more time on the strategic aspects of your business, not the tactical details. – Yahoo FAQs
Make edits faster. If you have a Yahoo Marketing Solutions account, you know how much more difficult it is to make edits (even small ones) than in AdWords. I’m talking about AdWords, not even Editor. I’m excited about the desktop cutting my editing time down dramatically.
