<< by Amanda Sides on January 11th, 2010
In a fall 2009 post, I summarized a few of the updates Yahoo had recently implemented, along with a few that would roll out in the near future. One of those future updates is starting to take shape, and is expected to be available soon. Yahoo plans to roll out their new Network Distribution feature, where advertisers will be able to separately control bids for their Yahoo Search Network and Yahoo Partner Network campaigns. Recent updates to Yahoo’s interface have included the ability to block domains (limited to 500), a click filter report, enhanced targeting options, and pricing enhancements. The newest feature that will help advertisers gain better control of their accounts is the ability to separately control bids for Yahoo Search Network and Yahoo Partner Network.