Many of us use specially designed landing pages for PPC campaigns, and most of the time, we have all of the flexibility we need to follow landing page best practices and create A/B tests. But what if your website is based in WordPress?
More and more companies have turned to WordPress as a type of basic content management system (CMS) for their websites. However, while WordPress can be a useful tool for allowing many people within an organization to update a website without much HTML knowledge, WordPress often can limit the flexibility you have as well.
However, there are ways to follow best practices for landing pages and get the flexibility you want for landing page testing. Here are my two must-have plugins if you want to test and create best practices with your WordPress-based landing pages: