<< by Janet Driscoll Miller on October 23rd, 2012
Following my session today on retargeting was Chris Goward featuring the top ten conversion optimization mistakes. This is fresh stuff from Chris — he added many new points just last night!
Chris started with a sample from BabyAge.com. The goal was to lift ecommerce sales with their product page template. The test involved simply swapping the right and left columns, with image on left v. right. Variation B won with a 22.8% sales lift — which was surprising to the room because the image was on the left.