<< by Kari Rippetoe on July 31st, 2013
If you follow the SEO industry closely, then it’s likely that you have already been embroiled in the ongoing debate about link spam, and Google’s update of their webmaster guidelines regarding linking schemes. Since the news broke on Friday, it has created somewhat of a panic among SEO practitioners – some even speculating that link building is “dead.”
The specific link building practices that have come under fire include:
- Press releases (specifically, optimized anchor text in press releases)
- Guest posting
So, is link building actually dead? And what do we do now?