Search Marketing Sage

The digital marketing landscape is constantly changing. Updates to Google’s algorithm affecting SEO, new social media tools popping up every day, new opportunities for search and social media advertising – as a marketer, how do you keep up with it all? Even more importantly, how do you decide what search and social media marketing tactics to take advantage of as you plan for 2013?

There are so many tools out there for managing different marketing activities – email, social media, search marketing, landing pages, the list goes on and on. We jump back and forth between tools all day, pulling information from one and importing it into another. Marketing automation software, however, is designed to make these marketing activities and any lead generation and lead management efforts more efficient and effective for B2B marketers. Not only will it streamline your work, marketing automation can also improve your lead generation from activities like search marketing. Who wouldn’t want that?

Content is king, especially when it comes to your search marketing efforts – but not just any ol’ content will do! If you want to activate the Wonder Twin powers of content marketing and search marketing, you need to understand how your customers and prospects locate and consume the content they need to make a purchase decision – and how to point them down the buying path for your product.

Join us this Thursday, September 20th at 2:00 pm ET for a free webinar, How Content Marketing Drives Search and ROI Success. Janet Driscoll Miller, President & CEO of Search Mojo, and I will guide you through some ways to integrate your content and search marketing efforts, including:

• Which types of content work best in organic search
• Things to consider when choosing a content type for a search program
• How to set up content appropriately to get the most organic search visibility
• How to test various types of content in paid search
• Measuring the success of content efforts

UPDATE: Did you miss the webinar? Watch “How Content Marketing Drives Search and ROI Success” in its entirety here! Check out a preview below:

Are you looking for more aaarrrrR-O-I in your SEO?  You may be surprised by some easy ways to update the content on your site to improve your online visibility and uncover that buried SEO treasure.  Our upcoming webinar, Discovering Buried Treasure in your SEO – A Technical SEO How-To Webinar on Thursday, May 3rd at 2 p.m. ET will review these technical steps to discover these SEO gems.

Search Mojo has a webinar coming up that is near and dear to my heart: How PR & Social Media Impact SEO. As a PR major in college, I can understand the world of a PR professional, I work in social media, and am surrounded on a daily basis by talented SEO professionals. Here at Search Mojo, we’re wondering how much your social, PR and SEO departments work together. We certainly think they should be – if you want to reap the maximum benefit from your online marketing campaigns. In this webinar, senior account manager Kaitlyn Dhanaliwala and our friend Marijean Jaggers of Standing Partnership will guide you through the best practices of using PR and social media to impact your SEO efforts.

Tune in on Thursday, November 4 at 2:00 p.m. ET to hear their suggestions.

You can register now – for free!