Search Marketing Sage

I love my new Verizon Android Phone.  It’s capabilities are well publicized: augmented reality applications, Google Voice Search, GPS functionality and the other typical smart phone features.

But one feature available as an app on the Android Marketplace, has the potential to fundamentally change the way we shop.  The Barcode Scanner integrates with Google Shopping and Google search results.  As mobile phone aps go its incredibly easy, simply turn it on, use your camera phone to scan a UPC Barcode and it asks you if you want to see Google Product Search Results or Google Web Search Results.

Back in June 2009 Google announced that they would be testing a new product ad that would work on a cost-per-acquisition payment model.  In other words, advertisers would only pay for the clicks that resulted in a sale of the product.  I’m assuming that this product ad testing did not go as planned seeing that it was not rolled out to all Google AdWords advertisers.

Never fear though… Google has launched a new product ad test…