<< by Kari Rippetoe on September 6th, 2012
Hi, I’m Kari, and I’m new here at Search Mojo. In my new role as Content Marketing Manager, I’ll be helping to create content marketing strategies that drive search marketing success for clients. So, for my first week at Search Mojo, I’m here at Content Marketing World soaking in all the content marketing goodness so we can implement effective programs for Search Mojo clients.
Did I say “content marketing” in that first paragraph enough?
I’ve actually been asked a few times by other attendees if I’ve ever been in content marketing roles before this one. Which I think is a funny question, actually – isn’t content marketing part of what we, as marketers, already do? Does someone have to be in a “content marketing role” to be involved in content marketing?