Search Marketing Sage

Yesterday I watched David Meerman Scott’s webinar on “Creating an Effective Social Meida Strategy Using the new Rules of marketing & PR”.  Although I’d been very familiar with his books I had not had the pleasure of hearing him speak until yesterday.  Not only does Scott know his stuff, he is an energetic and captivating speaker.  Not familiar with David Meerman Scott?  You’ve come to the right spot, here’s an overview of the PR guru and how you can find out more about him.

On Monday Gilbert Cruz over at TIME.com posted a great article, “How Facebook is Affecting School Reunions“.  My assumption was that Facebook was causing the number of school reunion attendees to go down.  I mean, you already know “who got fat, who got hot, and [whether or not] that old crush of [yours is] still single…” (Cruz).  Much to my surprise, however, Cruz showed that Facebook was actually increasing the number of school reunion attendees!  After thinking about it, it actually makes sense that Facebook would help increase the number of school reunion attendees.  Here are 5 reason why it makes sense.

After 30 years, the Federal Trade Commission (FTC) is revising their guidelines on viral marketing and blogs. According to Advertising Age:

“the FTC is proposing that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they’re promoting, along with the product’s marketer. This could present a significant issue for marketers, including the likes of Microsoft, Ford and Pepsi, who spend billions on word-of-mouth and social media.”

Does that mean if I give my personal review of a product/service in a blog post I could be held liable?!?!?! Not necessarily: