<< by Kaitlyn Smeland Dhanaliwala on October 2nd, 2009
Do you advertise using display ads (image ads) on the content network on Google? If so (or if you are considering it), there is a new tool you should know about called view-through conversion tracking.
View-through conversion tracking aims to address the issue of conversion attribution. As you may know, the Google content network generally tends to produce lower conversion rates than ads on the search network or on Google search results alone. The reason for this is probably twofold: