<< by Sarah Lokitis on June 27th, 2013
We were recently asked:
What opinions do you have about the recent Instagram video feature, other popular short form video apps…and the impact they’ll have for businesses?
Online video is a great way to engage with your audience, and the success of YouTube and Vimeo demonstrates that people really love watching video. In fact, 85% of the US Internet audience watch videos online! Attention spans online are shorter and you may agree with me that it’s sometimes easier to watch a video than read an article. YouTube says that “over 6 billion hours of video are watched each month…that’s almost an hour for every person on Earth, and 50% more than last year”! With video trends on the rise and new ways to mark up video in search results, it only makes sense that video would be the next big trend in social media. The battle between Vine and Instagram is the most recent example demonstrating the growth in social video sharing:
Vine vs. Instagram
You may have heard of Vine – the video mobile service, owned by Twitter. Like Twitter, Vine places a cap on the length of the post, begging you to be creative with how you use the time. A lot of stop motion Vine videos have been posted, capturing the creativity Twitter means to inspire. Vine is set up for looping auto-play and lets you share on Facebook and Twitter and since you can embed it the videos to your site or blog may receive SEO benefit. See Dove’s first Vine post below: