Search Marketing Sage

Most people covet that number one position in search results, but what if there was another way to attract similar click through rates and traffic without obtaining the number one position? That is what video thumbnails in search can do for your site. As Brian Massay noted, video thumbnails can “make a number three ranking perform like a number one ranking.” With a video thumbnail appearing next to your website, the result stands out next to those without thumbnails, even those with higher rankings. 

At Search Mojo, we recently made a video about the Search Mojo Corporate Culture. When our Marketing Director, Cady, was uploading the video, it got me thinking about where videos should be uploaded, along with strategies for excellent keyword tagging. Having strong keywords is important because you want to show up with related videos, on several different search queries, and in universal search.