<< by Evan Levy on July 28th, 2010
Earlier this year at the Google I/O conference, Google announced a product with limited fanfare they’ve titled “Google TV.” Moments later, thousands of tech heads started spinning up with ideas of how, exactly, Google was going to conquer the cable industry and bring content delivery/management back to the user! Unfortunately, most of our heads are still spinning.
As far as most can tell, the nitty-gritty details have yet to be worked out. We know there’s going to be software (Google TV) that will work with current hardware (TV’s, set-top boxes, cable boxes/DVR’s), and stand-alone hardware (Google TV box?) that will also work with that same hardware. How Google is going to manage to get all that hardware and software to play nicely is still murky (it sounds to me like it’ll be similar to trying to get Philly fans to be nice). Despite all the uncertainty, or perhaps because of it, I think Google TV could change search dramatically. Like the iPad in its pre-release and possibly current state, I believe the platform holds enormous potential to smash through some of the stale industry norms and ambiguous search evolution rhetoric, if utilized correctly. Nay says you? Consider the following: