<< by Paige Payne on October 9th, 2009
Session three for day two October 6th, “Video Search Marketing Beyond YouTube” – This “Pumping Up YouTube” session focused on the most popular video search service, but it’s not the only one. This session looked at other types of video search marketing opportunities out there. The Moderator for this session was Kevin Ryan, Chief Marketing Officer, Webvisible. Speakers included: William Leake, CEO, Apogee Search: John McWeeny, COO, TurnHere; Eric Papczun, VP of Client Services, Performics; Avi Wilensky, CEO, Promediacorp.
Kicking off the session William Leake began by pointing out the explosive growth in the total number of online video as well as competition of hosts. He used Google, the leader in online video hosting, to illustrate his point. When you look at Google’s historical percentage of total market share for video hosting over the years, you’ll find it has dropped. Not because the number of videos they are hosting has decreased, but because the number of competitors in the market has increased.