<< by Renee Revetta on September 10th, 2009
The race has begun. It’s been going on for some time now. I’m talking about the race to claim your social networking user names and domains. Facebook enabled usernames on June 12 of this year and users scrambled to claim their vanity URL. That’s why we claimed our Facebook fan page name as soon as we could! Companies and people have hurried to claim the right social media usernames, much like the land grab days of domains. But in some cases, well-known, successful companies haven’t acted quickly enough. Pandora, Coke and Fedex surprisingly don’t own their most common nicknames on Twitter. Individuals do.
The @Pandora account was created in July of 2006, and the @Pandora_Radio account didn’t come about until February of 2008. Tweeps probably assume that @Pandora would be the correct handle when talking about the great songs they’re listening to on Pandora. A PR professional I respect and follow on Twitter made this exact assumption recently. NicolePRexec @replied to Pandora with comments about the good song picks that day. Had only Pandora acted more quickly and registered with Twitter as soon as possible, their brand would have a shorter, more concise twitter handle that reflects how people talk about their brand. I’ve rarely heard anyone say Pandora Radio.