DMF 2011 | Understanding User Intent
<< by Kaitlyn Smeland Dhanaliwala on February 3rd, 2011
The complete title of this session is Understanding User Intent: Using Segmentation to Serve Up the Optimal Website Experience. Our presenters this afternoon are Becki Dilworth of Bridgeline Digital and Chris Hachey of PODS Enterprises.
Becki starts off by acknowledging the fact that it’s easy for traditional marketers to suffer from digital overload. There are so many digital channels and metrics out there that it can be paralyzing at first.
But the basic approach to creating an optimal website experience for your users includes addressing three factors:
- Audience segments
- User intent
- User behavior
