<< by Sarah Wyland on July 15th, 2013
There are few things that make a search marketer’s heart sink faster than a notification from Google Webmaster Tools saying their site has been hit with a penalty. Mozilla and Sprint recently received notifications, alerting them that Google had applied a manual penalty for user generated spam. The notifications contained no further information, leaving webmasters to scramble to find the affected pages.
First of all, what is user generated spam?
Usually found in comments, forums or guestbooks, user generated spam are those comments containing links that guarantee you will receive $1,000 or win a sailboat through the mere act of clicking it. Or maybe that link will allow you to watch a popular new movie or hit TV show that just aired its season finale.
How can you prevent user generated spam from happening on your website?