<< by Sarah Lokitis on February 24th, 2012
The online world is constantly changing, aiming to provide the best user experience. In late 2011, Twitter started rolling out a new design layout with improved functionality to users. The changes included an updated interface with a streamlined way to follow and share conversations.
Following the new design launch, Twitter released Enhanced Profile Pages to a select group of advertisers to create a more customized brand appearance. Enhanced Profile Pages allow the account holder to add a banner to the “header” of its profile page and to anchor a tweet above its regular stream of tweets. The static tweet will be open by default so that any video or photo included with the tweet displays automatically, without needing to click. This tweet is labeled, “Promoted by [Twitter account]” and the tweets beneath that tweet will continue to update as usual.