<< by Sarah Lokitis on September 17th, 2012
I have spent a lot of time working with clients as they are getting started with Twitter. Anyone can tweet, but using those 140 characters to your advantage for maximum business impact is a great way to set yourself apart from competitors. In this post, I’ll share 5 ways to tweet to grow your followers.
#1 Use Hashtags
Hashtags consist of using the number symbol (#) immediately followed by a word or words. For example, at Search Mojo we use the hashtag #mojowebinar when we are sharing something about a Search Mojo webinar. Other hashtags like #followfriday (#FF) and #smallbiz help organize your tweets because hashtags are searchable. Hashtags should be integrated into your social media strategy to help create organization. I recommend to my clients that they should not use more than two hashtags per tweet, as the tweet tends to get watered down. Some companies even use hashtags as part of their marketing efforts, telling their fans to tweet a certain hashtag to be entered in a contest or sweepstakes.