<< by Sarah Lokitis on September 14th, 2011
Good morning (now early afternoon due to wifi connection) SMX East Day 2. I started off my morning with Eli Pariser’s keynote and questions with Danny Sullivan and Chris Sherman. It was a great dive into personalization of search and how the information we receive is biased to what we have seen in the past. Should Google be a utility with regulations?
Next up is “Facebook, Twitter & SEO” with John Doherty, Michael Gray, Horst Joepen and Jim Yu moderated by Danny Sullivan. This session aims to discuss how social signals from Facebook and Twitter are used in search and how they can factor into “regular” search results. Who you are socially, your authority, the authority of those who talk about you (or your company) all play a role. I’m interested to see how Twitter plays a role since the Twitter fire hose was taken off Google.