<< by Sarah Lokitis on December 7th, 2011
Twitter has ramped up its ad business exponentially in 2011. Promoted Tweets in Search started as the only method of advertising, however now Twitter offers Promoted Tweets, Promoted Trends, and Promoted Accounts. Twitter is also currently experimenting with a self-serve platform with a small group of advertisers. With the new self-serve platform, advertisers can set up and run their own promoted products campaigns. Once the platform is tested, it will be scaled and rolled out to all advertisers.