<< by Renee Revetta on October 2nd, 2009
According to a recent AdAge article, Twitter may be evolving and picking up some characteristics from e-mail marketing along the way. Zephrin Lasker suggests that if Twitter takes into consideration what made e-mail marketing successful, the microblogging service may prove its $100 million investment and give marketers what they really want: real results.
Like e-mail campaigns, it’s critical to find the right people to share your message with on Twitter. With the creation of Twitter lists, it may become easier to target those you’d like to follow. The goal being, those same people will follow you back — and they will if they think your messages are valid.
Tools like TweepML exists that allow users to find people that tweet about their favorite topics and follow them in bulk. The integration of Twitter lists will take a similar technology and embed it within Twitter itself. For exploration and learning, these lists could prove to be very useful. For marketers, it means reaching an entire audience with a few clicks.