Search Marketing Sage

We want to talk SEO with you! Search Mojo hosts a weekly Twitter chat on Tuesdays at 2:00 p.m. ET about all things SEO. So far the discussions have been great, and we’re looking forward to more chats throughout July. Below is the schedule for SEO Twitter chat topics for the coming month. Just follow and use the hashtag #seo411 to join in the conversation!

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Image by Marc Wathieu via Flickr

The upcoming topics on the SEO Twitter chat schedule are:

June 29,2010: SEO Tools

July 6, 2010: Google Caffeine Update

July 13, 2010: SEO Technical Roadblocks

July 20, 2010: Agency vs. In-House SEO

July 27, 2010: SEO-Friendly Website Redesign

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We welcome marketers and website owners of all levels of expertise to join our chats. You can simply do a search for #seo411 to participate, or you can try out TweetChat which will follow and tweet with your specified chat hashtag automatically.

To participate with TweetChat:
1. Go to http://www.tweetchat.com.
2. Enter the hashtag #seo411 and click “Go”.
3. Click the sign in button to access your Twitter account.
4. Start chatting!

Make sure to look out for the discussion questions from the @SearchMojo Twitter handle. Talk to you soon!

Tuesday, Search Mojo hosted its weekly #seo411 Twitter chat session, How Website Content Factors into SEO. Last week we discussed SEO from a keyword selection point of view, so the next step in the process would be selecting the content you want to build around those keywords.

We want to thank all of our #seo411 participants for the great discussion surrounding How Website Content Factors into SEO. These chat sessions wouldn’t be possible if it weren’t for you guys! Here’s a quick recap of what went down Tuesday afternoon.

Q1: Where are the most important places on a page to add your keywords?
The best places to insert keywords are within the Title and description tags, any headlines you may have, throughout the copy on the page, and in links and bold text. At the bare minimum, you should have your keywords in your Title and Meta description tags, as well as any H1 or H2 tags.

Yesterday, Search Mojo hosted its second #seo411 Twitter chat session, Choosing Keywords for SEO. Last week we discussed SEO from a more general perspective, so the next step in the process would be selecting the keywords you want to optimize. This can be a tricky process, and is the foundation of your strategy, so you want to approach it correctly. Everything from research tools to aligning your keyword strategy with your site content was discussed in this week’s chat.

We want to thank all of our #seo411 participants for the great discussion surrounding Choosing Keywords for SEO. These chat sessions wouldn’t be possible if it weren’t for you guys! Here’s a quick recap of what went down yesterday afternoon.

Image by matteopenzo via Flickr

Over the past few weeks, I’ve started attending a weekly Twitter chat hosted by @ion_interactive on the subject of conversion rate optimization (or CRO, the science of designing website pages and landing pages to maximize conversion rate).  Each week at the same time, people who are interested in the topic start following the Twitter hashtag #CROchat.  They append all their comments with the same tag so that others can read them as part of the larger conversation.

In essence, a Twitter chat functions much like the live chat room from days of yore- and the “conversations” that occur in a Twitter chat are recorded so that you can reference them on Twitter forever.

What have I gotten from these weekly Twitter chats? Quite a lot!

• Gotten insight from experts on a subject that is inter-related with what we do at Search Mojo
• Shared relevant testing we have done at Search Mojo – and gotten reactions and feedback
• Expanded my network – I now regularly follow and talk with a number of the experts I met in Twitter chats.

But beyond the obvious value of engagement and networking, the Twitter chat as a channel also has the potential to provide indirect SEO benefits to its participants. We’ve all heard of the upcoming changes to the Google ranking formula that will probably emphasize a number of social media factors under the new Caffeine algorithm.  So obviously, it’s important to be active in social media at any level.