<< by Renee Revetta on September 22nd, 2011
An aspect of social media not to be forgotten in my Social Media Week series is transparency. I asked my Twitter followers for transparency best practices, got some awesome tips and added in my own, as well. Many thanks to @Marijean, @NikkiRogan and @ErinJones. Whether your company already has a social media policy or your policy hasn’t been reviewed since 2009, it never hurts to brush up on policy ideas.
1. Don’t report on or discuss matters that you’re not the “owner” of – basically, stick to your area of expertise. On this same note, don’t speak on behalf of the company (or behind a logo) when you’re just speaking your opinion.
2. Reveal where you work on your public social media profiles (like Twitter). It’s a standard practice to list your workplace within your Twitter bio if you tweet anything industry-related and/or link to your company’s website in your profile.