<< by Jessica Davidson on December 13th, 2012
Between Google AdWords conversion tracking code, Google Analytics code, and Google Remarketing code, we often find ourselves and our websites swimming in a sea of tracking code. It can sometimes be a daunting process working back and forth between the marketing and IT teams to ensure that everything is being properly tracked. But what if there was a tool that could ease the management of all of the various types of tracking code that we put on our websites? Well, you’re in luck, in October, Google released its Google Tag Manager that does just that.