<< by Renee Revetta on August 11th, 2009
I’ve been submersed in social media for about five years now, unknowing that my addiction to Facebook and connecting with friends on LinkedIn would lead to a career down the road. Some decisions pay off. One of my best friends from high school basically forced me to join Facebook before we parted ways for college. I grew to love it, but at first wasn’t sure why I needed to “friend” people that I’d known for years just to prove our friendship.
But before you jump in to social media, make sure you have a plan. There are so many reasons to make the leap, but you need to determine your reason for joining. In a recent Seth Godin blog post, he discussed the importance of taking time to build a strategy before spending time on tactics. Just as with any other public relations or marketing campaign, a strategy must be outlined to make your time worthwhile. Listen to your community first, then plan out your strategy and tactics and join in on the conversation.