<< by Kaitlyn Smeland Dhanaliwala on April 2nd, 2010
Earlier this week, PCMag columnist John Dvorak posted an article called “Software Discovery is Broken” about his frustration in trying to research software online. Somehow, a post that could have been a useful guide to navigating through user-generated reviews quickly devolved into a misguided rant on what the author labels “SEO tricks.”
Dvorak’s first mistake is his innacurate characterization of the search engine optimization (SEO) field. He essentially calls SEOs spammers, plain and simple. Now, it’s one thing to lament worthless content. And, for sure, certain industries are spammier than others. But it’s just ludicrous to blame such bad content on SEO.
One of the most basic principles of SEO is to create indexable content that is so relevant to a particular search query that readers will find it useful and reputable sources will want to link to it. No legitimate SEO would try to rank a page for a search term that is completely untargeted.