<< by Evan Levy on October 5th, 2010
After a fun night of exploring New York City, strolling around Times Square, and wandering through the biggest Toys R Us I’ve ever seen (all while Foursquare was down), it’s time for another day of SMX East! Today I’m starting with Facebook SEO: Free Ways To Be Found On Facebook. Speakers included: Greg Finn, Chris Silver Smith, and Marty Weintraub.
First, what is a SERP? – Search Engine Results Page. To gather data, Marty and his team tested across 5 profiles, 4 mature accounts and 1 new account to see how to get specific information showing in the SERP’s. Things that were noticed to affect personalization: