<< by Michelle Doty on April 1st, 2013
I’m keeping today’s post fairly short, but I wanted to address every social media marketer’s least favorite question: “how can we make this go
viral?” I know, it’s a recurring theme across every internet marketing blog in existence, but I promise, my post is a bit different…
Yes, I will echo the oft-repeated sentiment of many, because it’s important: you can’t, and we can’t, make anything go viral. With that out of the way, social media marketers can, however, provide you with the tools and the know-how to produce engaging, interesting content that resonates with your audience, and has the potential to be shared widely… but, just to reiterate, we cannot make anything go viral.
So with that, I wanted to share a case study of a recent social campaign that encompasses each of the best practices we share with clients—especially our nonprofits, who often lack the marketing dollars of the for-profits they compete with for online real-estate—to help inform their social media marketing efforts.