<< by Amanda Sides on February 3rd, 2011
Getting started this chilly morning at the Marketing Profs Digital Marketing Forum conference here in Austin, TX, Jeff Cohen greets the live audience as well as the online audience watching the presentation streaming at home. Speakers for this session include Jeff Cohen, Sharon Mostyn, and Alan Belniak. Follow the speakers on Twitter: @jeffreylcohen, @sharonmostyn, and @abelniak. Alan is currently stuck in Chicago (thank you, mother nature), and unfortunately could not be here to present this morning.
What is social media? Social media is essentially another channel of communication and a way to interact with your customers. It’s a way to connect, on both a personal as well as professional level. One big thing that social media is used for today is for recommendations. LinkedIn is a great place to give and find recommended professionals and vendors that you can trust.
Why social media? By using social media, you can leverage expertise and content, expand your presence, and let others know that you are subject matter experts in your industry. But before you can get started, you will need to develop a plan…