Search Marketing Sage

“Audiences and communities are essential, but managing can be a challenge.” – Andrea Warner, SEO Braintrust

Last week, I attended an SEO Braintrust webinar led by Marty Weintraub (@aimclear) titled “Optimizing Human: The Art of Data Driven Community Outreach.” I was interested in this webinar because Marty and Lauren recently released a new book “The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success“, which is currently on my reading list. I was hoping this webinar would provide insight into what the book covered, but Marty was quick to state that while these tactics are covered in the book, they make up hardly 30% of the tactics, which is not even 30% of the content. The webinar was a whirlwind (in typical Marty fashion) and I have done my best to pick out a few tidbits that I think will be useful for any community managers out there.

To many, Google+ is a ghost town and not worth spending any time or resources on. But it is, after all, Google – and you know what that means: Google+ activity indeed affects Google Search. In this video, Chris Goward of WiderFunnel interviews our own Janet Driscoll Miller about the implications of Google+ on Google search rankings.

Search Mojo is hosting a free webinar, Search+Social Integrated, on Thursday December 1st at 2PM ET.  Janet Driscoll Miller, CEO and President of Search Mojo, and Katherine Watier, VP of Social Media with global public relations agency Ketchum will headline this webinar discussing the best practices for applying search and social media strategies. Register now!

“Social Media has become part of our everyday lives” said Miller. “It is more than just a way to communicate with friends and family.  Social Media activities are changing search and online marketing.  It is important to understand its impact on your brand and how to make the most of that traffic.”

Yesterday, I participated in the webinar, “Learn How to Really Boost your SEO Results Using Social Media” led by Nick Stamoulis (@NickStamoulis), CEO of Brick Marketing. Stamoulis presented insightful tips on optimizing social media to improve SEO rankings and visibility. The evolution of social media marketing & search engine optimization creates opportunities to align efforts and receive more visibility.