Posts Tagged ‘social media advertising’
<< by Kari Rippetoe on May 24th, 2013
Tomorrow (May 25th) is International Geek Pride Day, and yes, we here at Search Mojo are search marketing geeks. We’re also geeks about other things, and I personally am a bit of a movie geek. Not quite Quentin Tarantino-level film geekiness, but I particularly love movie quotes. You know those annoying people who recite lines from movies – while you’re watching them? Yep, that’s me.
So, what could be better than mashing together two great geek passions that go great together – search marketing and movie quotes! Here are 10 I compiled from the Search Mojo team. Feel free to tweet your favorite!
<< by Kari Rippetoe on March 14th, 2013
If you’re like many marketers, you may have wondered about the value of social media advertising on platforms like Facebook and LinkedIn, and even viewed it with a bit of skepticism. You may be asking questions like, Do people actually click on them?, and the all important, $64,000 question, Will I actually see ROI from social media advertising? These are not uncommon questions, but the fact is there’s actually a growing trend towards paid social media advertising. In fact, a recent Nielsen report showed that 75% of advertisers are using paid social media advertising, and 64% are increasing their budgets in 2013. And here at Search Mojo, we have actually seen where social media ads have delivered not only clicks, but conversions.
<< by Kari Rippetoe on January 4th, 2013
It’s a new year, and time to make some new marketing resolutions for 2013. Have you included any of the following in your 2013 search and social media marketing plans?
- Creating more fresh, quality content for your website?
- Leveraging semantic search?
- Digging up more useful data from your analytics?
- Branding your business online?
- Getting on board with Google+?
- Experimenting with social advertising?
- Creating and improving your landing pages?
- Getting a little creepy with retargeting?
- Making your site more mobile-friendly?
We’ve created this checklist of search and social media marketing tactics with 30 of the most important tactics not to overlook in 2013. Any marketer can use this checklist to augment their current marketing plans for 2013 with effective tactics that are also easy to implement.
<< by Kari Rippetoe on December 7th, 2012
In our recent webinar, Get More Leads by Identifying and Targeting Your Buyer Personas, Adele Revella of the Buyer Persona Institute talked about the 5 Rings of Insight and how they can help you understand what motivates your prospective customers to make a buying decision. Janet Driscoll Miller also discussed how you can use social media and the insights you’ve gathered to better target your advertising.
This infographic takes you through 5 steps towards helping you understand your buyer personas, creating the right content to fit each step in the buying process, and mappaing your advertising efforts to the appropriate marketing channels.