<< by Matt Weltz on November 21st, 2013
As an investor and a marketer, the recent Twitter IPO has had me intrigued. What is the perceived value of one share of Twitter, and how valuable are social media companies as a whole? When I’m 80 will my grandchildren favorite my Tweet about “Those darn kids r in my yard again! #middaynap”? Or are millions of investors essentially trading a fad?
With these thoughts in mind I set out to investigate the positives, negatives, and potential of Twitter as an advertising platform.