<< by Sarah Lokitis on March 28th, 2013
Google Analytics Social Reporting continues to grow and provide insights into how social media is tying into your company’s goals. Last summer, I wrote about the recently introduced Social Visitors Flow, Social Sources and Activity Stream, and Social Plugins Reports. On Tuesday, Google Analytics announced that they redesigned some of the social reports to make it easier to see the activity happening around your content. The two new reports that were introduced are: Trackbacks and Data Hub Activity. Both of which were already previously available.
These reports already existed, so what’s the big deal? Google developed these two new stand-alone reports to provide greater ease in digesting this data. The data is clearer and now, you can drill down through this data separately.