SMX Toronto: The Titanic and Digital Marketing
<< by Sarah Lokitis on April 25th, 2012
Hello from Canada! This is my first trip to Canada, not counting the airport, and minus the winter-like conditions, it is great! SMX Toronto kicks off with a keynote address by Gord Hotchkiss, SVP Mediative, who is one of Canada’s most well-known search marketers. Hotchkiss’ timely speech titled, “The Seventh Iceberg” will tackle a comparison between digital marketers and the Titanic. In search engine marketing, we have to be prepared for constant changes that are out of our control. If we can’t deal with them or aren’t prepared for them, will we sink?
