<< by Evan Levy on October 5th, 2010
Next up this afternoon is the “Industrial Strength SEO: session. Speakers included: Tony Adam, Jonathan Ashton, Topher Kohan, and Tom Petryshen. Some of the main points I took away from this topic are below.
Clients: When dealing with larger clients, make sure you know every player on the team. The CEO, the CEO’s guru pal, chief marketing officer, “the wizard of Oz,” the person that actually makes things happen, the IT group, the marginalized partner, corporate communications, the creatives, the social guy.