<< by Tad Miller on September 28th, 2009
Janet’s Post recent post on the new Google SideWiki “Why I Lose More Sleep from My Teething Baby Than I Ever Will Over Google’s SideWiki“, emphasized the hurdles to acceptance of SideWiki use becoming prevalent and that it really isn’t something to worry about in the immediate future for site owners. Essentially – remain calm but be aware of it. I for the most part agree, but honestly what’s the fun in that. Let’s focus on the worst case scenarios for this thing and monger a little fear about how terrible this thing could really be!
Imagine the possibilities for ugliness that this could foster. The Internet is already full of venom and anger – but that has manifested itself in tweets, forums and blogs. Now with SideWiki you can bring all of that anger and ugliness right to the website of your nemesis. Essentially forming an online picket line at the virtual door step of what you hate (at least if you have the Google Toolbar with SideWiki).
The first area I think the SideWiki is destined to rear it’s ugly head is on Political Websites. Years ago in the ages of Google Bombing, bloggers organized to make any search on the words “miserable failure” to show the Biography page of George W. Bush. Prior to that, John Kerry’s Presidential Campaign website was number one on Google for the word “Waffles”. These kind of tricks are childish and primitive compared to what SideWiki can do. What’s to stop Barrack Obama’s next election opponent to do a SideWiki entry attacking his political record, soon followed by a request to all of the supporters of that candidate to “Vote Up” those comments.