<< by Mark Browner on October 20th, 2010
Mischa Stephens, Senior Optimization Specialist at Google, began the session by saying that business professionals are searching online via Google, Yahoo and Bing but there are several other search opportunities out there. Two of the main opportunities that Stephens discussed were video opportunities and mobile opportunities.
B2B Video Opportunities
- YouTube- 36% of all business decision makers are on YouTube so it has a very wide reach
- How you can use video: Share content, share big idea, promote an event, build a community, etc.
B2B MOBILE Opportunities