<< by Renee Revetta on May 13th, 2010
Our last #seo411 Twitter chat session was about SEO for press releases. Here’s a review of what we talked about. If you’re in PR and not considering SEO for your press releases – take a look. Maybe this #seo411 session will change your mind. Keep reading – Bill Slawski tuned in himself to share info about the Google Patent.
Q1: What are the benefits of using press releases for SEO?
The group mentioned optimized press releases as a way to increase traffic, potentially rank in news sites (like Google News), gain inbound link juice/inbound links from your specified anchor text. Tad Miller described it, “It’s like free link building. Picked up by Authority Sites. You can choose the anchor text & direct link to best page of site.” Of course it’s hoped that the release gets picked up on many websites and boosts rankings. Paige Payne suggested, “it’s a great place to build links to rank for hot ticket news items that may be short term.”