<< by Tad Miller on August 20th, 2013
There’s been a lot of news of late about Google and the practice of building links to improve search engine rankings:
- Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases
- View Manual Webspam Actions in Webmaster Tools
The gist of it all, in my opinion, is that Google seems to be shifting focus from the people who attempt to build links, and instead seems to be focusing on the platforms that allow users to create those links, especially the platforms that allow for easy manufacture of links on a larger scale.