<< by Scott Garrett on October 2nd, 2013
Optimizing your content for search engines is the key goal for anyone concerned with SEO. More and more structured data seems to be the answer to this optimization question. Using schema, open graph, and other structured data are key to having your content show up as rich snippets in search engines. This panel at SMX East discussed the standards and techniques needed to get started with this next-gen approach to optimizing content. Below I will go into short bios for each presenter and also the main talking points from their presentation.