Let’s face it: SEO is not easy. With constant updates to search algorithms and speculation about what will and won’t get your site penalized, it’s a big challenge to keep up with it all. How do you really know for sure what to believe?
Many of the questions we hear from clients and people we talk with revolve around many of the same SEO tactics, including:
How important are meta keywords?
Will links from press releases hurt my rankings?
How much does Google+ factor into search rankings?
So, what really is SEO fact or fiction? Watch the video and test your knowledge as we play “SEO Fact or Fiction?”
The question of how to measure the success of your search marketing efforts may seem like an easy one to answer – but it’s actually more difficult than it looks from the outside. When it comes to SEO, we usually think of rankings first as the best measurement of success. However, changes to how Google ranks content and the role of social media (specifically, Google+) is making search results much more personalized for each user. In addition, rich snippets have changed how search results are displayed, adding greater detail to results and providing more exposure for a piece of content.
If rankings alone are not the best way to measure SEO success, then what metrics do matter?
Do your customers know where you are? Your website may be ranking well in Google, but many of your prospects could be looking at a more local level to find the products and services they need. Just take a look at your website analytics to see how much traffic your website receives from your city, or even your state. If you’re seeing very little (or not seeing any at all), then it’s time to consider employing some local SEO tactics. Local SEO will help your prospective customers find what they’re looking for in their own backyard – giving you an edge over your competitors.
How can local SEO help to drive more local traffic and leads to your business? Join Amanda Chaney, Account Director at Search Mojo, for a free 30 minute webinar on Thursday, January 10th at 2:00pm ET, Leveraging Local SEO for More Leads. During this webinar, Amanda will show you:
Why Google+ is a local SEO must for businesses
What local citations are and why they’re important
How to ensure your website is properly optimized for local search
For a preview of what you’ll learn during the webinar, check out this Mojo Minute video:
This webinar will pack a ton of useful local SEO tips and tactics into just 30 minutes, plus Amanda will be answering your local SEO questions as well.
The digital marketing landscape is constantly changing. Updates to Google’s algorithm affecting SEO, new social media tools popping up every day, new opportunities for search and social media advertising – as a marketer, how do you keep up with it all? Even more importantly, how do you decide what search and social media marketing tactics to take advantage of as you plan for 2013?