Search Marketing Sage

Search Mojo’s most recent #seo411 Twitter Chat session focused on SEO Tools. Check out the discussion if you weren’t able to make it this week!

Q1: What is your keyword research tool of choice and why?

• The majority prefer Google’s External Keyword Tool because it’s the primary driver of search traffic and is helpful for sorting.
• However. Some have also recommended WordStream if you want to check out negative keywords as well.
• Another option is to use Google Insights, which @Jstatad mentions is good for seeing keyword graphs and trends.
• Don’t forget your PPC results! Definitely think about optimizing for best converting keywords, not just highest traffic.