<< by Michelle Doty on April 8th, 2013
We’ve been interviewing quite a few potential search marketers at Search Mojo over the past few weeks, and it got me thinking about the traits that make the most effective search engine marketers successful. In this industry, it’s rare to find entry-level candidates with more than an anecdotal understanding of search engine optimization (and even if they’ve had experience, it might not be the right type of search engine marketing for us—all agencies are different), so instead, we typically look for an amalgam of ‘soft skills’ that we can build upon.
Since I’m a Social Media Specialist at Search Mojo and don’t have the same day job as our Account Managers (although our roles naturally overlap), I leaned on my team members to help craft this list of must-have traits for the effective search engine marketer.
**Disclaimer, potential interviewees: do not see this as a comprehensive or be-all-end-all list; we LOVE talking to anyone who is excited about online marketing!
So with that, the top skills, as determined by the themes most oft echoed by our Accounts teams, are as follows: