Will Search Engine Optimization (SEO) Overtake Pay Per Click (PPC) Advertising?
March 12th, 2009 by Avelyn Austin
In recent months there has been a greater focus on Search Engine Optimization (SEO). In its Digital Outlook Report 2009, Razorfish says:
“… after three years of intense focus on paid search, advertisers are more confident they are covering the relevant ground in that area …They can now shift their attention to how they appear in unpaid listings, using SEO – a tactic many have neglected … [also] pressure on marketing investments is causing advertisers to get more from less.”
Top reasons why SEO will overtake PPC: (more…)
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