<< by Scott Garrett on October 1st, 2013
This was a very interesting session about ranking factors in SEO. The session was moderated by Danny Sullivan and had informative and thought provoking presentations by Moz’s Matthew Peter and Searchmetrics’ Marcus Tober. Both presenters gave very detailed data to back up their claims on the current elements that contribute to the ranking factors on Google and Bing. The idea of correlation vs. causation was discussed when determining which ranking factors played vital roles in Google’s and Bing’s algorithm, especially dealing with social signals. Below I will give a short bio of each presenter and also detail their main talking points from their presentations.