Search Marketing Sage

This is the first in a series of posts in which I will share my New Year’s resolutions in five different areas of SEO.  And the topic for this post is how to take an end-of-year look at your SEO keywords.

Keyword research is one of the first steps in an SEO engagement, but the research should not end there.  As time goes on, the list of focus keywords will naturally change.  Your business might change, and so certain keywords may become irrelevant.  Likewise, new keywords may need to be added to your list of focus when new products or services emerge.  Or search trends may change; the language that people use to search for your offering might change as the market evolves.  So for all these reasons, it is important to review your SEO keywords periodically.

Good morning everyone!  Today is the last day of SMX East and this will be the last session I’m going to sit it on.  This session is titled “SEO Myths, Mistakes, and The Madness of Crowds.  Speakers included: Stephan Spencer, Jill Whalen, Shari Thurow, and Michael Gray.  Here’s some of the information I found important.

SEO Myths

1. PageRank = rankings. – False!  Page rank that we see is not the real ranking.  It’s

Yesterday, Search Mojo hosted its second #seo411 Twitter chat session, Choosing Keywords for SEO. Last week we discussed SEO from a more general perspective, so the next step in the process would be selecting the keywords you want to optimize. This can be a tricky process, and is the foundation of your strategy, so you want to approach it correctly. Everything from research tools to aligning your keyword strategy with your site content was discussed in this week’s chat.

We want to thank all of our #seo411 participants for the great discussion surrounding Choosing Keywords for SEO. These chat sessions wouldn’t be possible if it weren’t for you guys! Here’s a quick recap of what went down yesterday afternoon.