<< by Amanda Sides on February 3rd, 2011
Now that everyone’s warmed up a bit, between a lovely hot breakfast and walking the floor visiting different sponsor booths, we move on to the second session period. I am sitting in the SEO session, which will be discussing SEO and improving revenue. The sessions speakers include Seth Besmertnik, CEO & Co-Founder of Conductor, and John Cole, Director of Search Engine Optimization at AT&T Interactive. Here’s a quick rundown of the 5 stages of SEO maturity, as presented by Seth & John.
5 Stages of SEO Maturity
1. Try | SEO is a consistently changing industry, so it might be pretty intimidating when deciding how and where to start. Do your research, find the results, define the value. You’ll need to approach upper management or the person who controls the budget, and convince them why they should put company dollars towards SEO. Once you get the approvals and go-aheads necessary, you should establish your goals for SEO efforts. In the beginning, don’t complicate things. That will come later. Focus on the basics to get started: